JASAL

JASAL is a family-owned coffee producer with over a century of expertise in cultivation, processing, and export. Based in El Salvador’s renowned Apaneca-Ilamatepec volcanic range, the company operates across the Ahuachapán, Santa Ana, and Sonsonate departments. Each region is recognised for exceptional coffee quality and home to multiple Cup of Excellence-winning farms.

The Salaverría family manages a network of estates, with ownership shared across generations. Their approach prioritises long-term partnerships with international buyers who value consistency, traceability, and sustainable practices. JASAL’s commitment to quality is supported by deep local knowledge: Head cupper Raul has worked with the organisation for more than 28 years, ensuring precise profile development aligned with the unique terroir of the region.

Andres Salaverría came to our first Full Circle event to talk about processing that they do at the Beneficio Las Cruces, the mill that serves all their farms. Watch the talk below.