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The Doi Chaang coffee story started in 1983 in the Doi Chaang (literally meaning Elephant Mountain) province in the mountainous region of northern Thailand, where the altitude ranges between 1200-1600 metres above sea level. Under the leadership of Piko Saedoo, the head of the Akha tribe’s largest and most prominent family, farmers converted form producing opium to coffee. The production of coffee grew, and with the help of a Canadian businessman, the Doi Chaang Coffee Company formed to market and supply its fairtrade and Organic beans around the world – choosing DRW as the Sole Importer in the UK