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Cocarive (Cooperativa Regional dos Cafeicultores do Vale do Rio Verde) was established in 1961 thanks to the entrepreneurial spirit of neighbouring farmers in the Ul de minas region of Brazil. The objective of forming the co operative was to increase productivity amongst the members as well as the quality of coffee to achieve better pricing on the world market, and take control of their futures. Over the past 5 decades Cocarive has grown in size, but their commitment to coffee excellence never wained – today they are investing in growing the milling capacity, and expect overall volumes to double within 5 years