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Ascarive, part of the Cocarive co-operative in Brazil represents a number of Fairtrade certified small holder farmers in the Sul de Minas region Minas Gerais – one of the most important regions of coffee growing in Brazil. The producers they work with, by their very nature are small in size and family owned. Working closely with the Fairtrade foundation and focussing heavily on excellence in quality to achieve better prices, Ascarive has grown from strength to strength. With their partners around the world, and regular entries in to the Cup of Excellence awards, Ascarive has risen to become a formidable force in the world of specialty coffees from Brazil.