Starbucks has opened its doors – or rather, its driveway – of an innovative new drive-thru outlet at the M40 Warwick South motorway service stations situated between junctions 12 and 13.
Such a venture has come as a result of a joint collaboration between Welcome Break and the coffee giant, the Coventry Telegraph reports.
The new outlet could be perfect for those who like to get long journeys out of the way as quickly as possible by not stopping for lengthy periods of time.
Chief executive of Welcome Break Rod McKie commented: "We've seen a real demand for more drive-thrus, so are pleased to meet our customers’ needs with the opening of this new store at Warwick South."
At a time when the jobs market is being put under a great amount of pressure, the move is likely to be welcomed even more, due to the fact that it has created 12 new posts.
A standalone kiosk has also been set up at the Warwick North services, for those who crave their signature Starbucks beverages but who find themselves on the wrong side of the carriageway.
This follows an announcement by Starbucks in September 2013 that the company would be opening a series of drive-thru coffee shops across the US.
The inspiration for the design of the standalone units came when designers looked out upon shipping containers in the port outside its Seattle headquarters.
Store designers then set to work producing Starbucks' first 450 sq ft drive-thru and walk-up coffee shop made from four such containers.
It was felt this was an appropriate and fitting design concept, given that the company – and the coffee industry as a whole – relies so heavily on shipping containers to transport green coffee between farmers and roasters or traders around the world.
With an increasing number of people continuing to demand more convenience from services and products, the company has said it aims to incorporate a drive-thru window into 60 per cent of the 1,500 US outlets that are planned for the next five years.
