The farm covers around 670 hectares, the vast majority of which is natural pine forest and a conservation area. Founded in the mid-1990s, Jose Roberto Monterroso has seen the growth from an original seven hectares. Coffee grows on around 98 hectares now, with their own nursery and technical agronomist feeding the farm improved varietals as old ones need replacing, or new plants for completely new areas. These new areas maintain their existing native tree cover, with plants growing under full shade, and any weeding needing to be done is manually controlled. The full list of varietals grown on the farm includes Geisha, Maracatu, Pacamara and Maragogype as well as those above. These are often entered into Cup of Excellence and the farm has placed numerous times, alongside an upwardly improving main crop.